How I Spend My Time as a UX Design Leader
1 - Discovery & CX Analysis
Facilitating project kick offs with key stakeholders and testing assumptions using the leap loop methodology
Talking to customers about their experiences and painpoints
Interviews: Working with the UX research team to analyze the customers experience
2 - Reflection
Facilitated and led closed card sort activities to validate the groupings of information of our products
Journey mapping experiences for sign up and login processes
Utilizing lean methodologies such as building personas with the customer zoom tool
3 - Ideation
Working along side Content Strategy and Analytics Experts to map out design models and solutions
Creating process flows within the eco-system of all Transamerica products
Defining new approaches to complex interactions and convey solutions by sketching
4 - Sketching/Prototyping
Sketching screen flows and micro interaction concepts for Native Applications
Bringing quick sketches and ideas to life with POP APP.
Creating lo-fi mobile prototypes which are then translated to POP.
5 - Testing
Guerrilla Testing our native mobile prototype to validate the experience
Remote Usability Testing: Utilizing Hangouts, Proto.io and Snagit to get feedback
Initiated and manage UX research, testing processes and key findings
6 - Workshops & Presentations
I recently facilitated a development workshop for the Encore Dental Website.
Presenting design concepts, user needs, and design rationale to key stakeholders and business partners.
Working closely with the UX director, business leads, and dev teams in agile environments
7 - Implementation
The Encore Dental Website (RWD) was built around Content, performance and usabilty
The Life Tracker App will change the way customers access their financial information
Created the first ever fully responsive website for Transamerica in just 35 days for UX