How I Spend My Time as a UX Design Leader

1 - Discovery & CX Analysis

Facilitating project kick offs with key stakeholders and testing assumptions using the leap loop methodology

Facilitating project kick offs with key stakeholders and testing assumptions using the leap loop methodology

Talking to customers about their experiences and painpoints

Talking to customers about their experiences and painpoints

Interviews: Working with the UX research team to analyze the customers experience

Interviews: Working with the UX research team to analyze the customers experience


2 - Reflection

Facilitated and led closed card sort activities to validate the groupings of information of our products

Facilitated and led closed card sort activities to validate the groupings of information of our products

Journey mapping experiences for sign up and login processes 

Journey mapping experiences for sign up and login processes 

Utilizing lean methodologies such as building personas with the customer zoom tool

Utilizing lean methodologies such as building personas with the customer zoom tool


3 - Ideation

Working along side Content Strategy and Analytics Experts to map out  design models and solutions

Working along side Content Strategy and Analytics Experts to map out design models and solutions

Creating process flows within the eco-system of all Transamerica products

Creating process flows within the eco-system of all Transamerica products

Defining new approaches to complex interactions and convey solutions by sketching

Defining new approaches to complex interactions and convey solutions by sketching


4 - Sketching/Prototyping

Sketching screen flows and micro interaction concepts for Native Applications 

Sketching screen flows and micro interaction concepts for Native Applications 

Bringing quick sketches and ideas to life  with POP APP. 

Bringing quick sketches and ideas to life  with POP APP. 

Creating lo-fi mobile prototypes which are then translated to POP. 

Creating lo-fi mobile prototypes which are then translated to POP. 


5 - Testing

Guerrilla Testing our native mobile prototype  to validate the experience

Guerrilla Testing our native mobile prototype  to validate the experience

Remote Usability Testing: Utilizing Hangouts, Proto.io and Snagit to get feedback

Remote Usability Testing: Utilizing Hangouts, Proto.io and Snagit to get feedback

Initiated and manage UX research, testing processes and key findings

Initiated and manage UX research, testing processes and key findings


6 - Workshops & Presentations

I recently facilitated a development workshop for the Encore Dental Website.

I recently facilitated a development workshop for the Encore Dental Website.

Presenting design concepts, user needs, and design rationale to key stakeholders and business partners.

Presenting design concepts, user needs, and design rationale to key stakeholders and business partners.

Working closely with  the   UX director, b  usiness leads, and dev teams in agile environments

Working closely with  the UX director, business leads, and dev teams in agile environments


7 - Implementation

The Encore Dental Website (RWD) was built around Content, performance and usabilty

The Encore Dental Website (RWD) was built around Content, performance and usabilty

The Life Tracker App will change the way customers access their financial information

The Life Tracker App will change the way customers access their financial information

Created the first ever fully responsive website for Transamerica in just 35 days for UX

Created the first ever fully responsive website for Transamerica in just 35 days for UX